Trends in beverages are rippling through to processing and packaging sectors as customers demand more from their bottles.
Firstly, there has been a strong movement towards packages with individuality and special features. Wtih a nod to the personalisation trend sparked by the famous Share-A-Coke campaign, KHS' direct printing technology - although still in R&D - promises the benefits of consumer engagement through direct printing onto PET bottles.
There's a growing thirst for resource-conserving containers manufactured with environmentally sustainable methods. Major beverage processing and packaging equipment suppliers are constantly innovating in the areas of using recyclable and recycled materials, lightweighting beverage containers, as well as developing production methods that use less energy and produce less waste.
Thirdly, the trend towards premiumisation of beverages, in particular healthy, functional beverages, has meant beverages need special protection during processing and packaging, as well as extended shelf life. Australian Beverage company Made, for example, uses a state-of-the-art Krones machine in its Gippsland, Victoria plant to achieve premium status. Cold-fill processing, in-line PET bottle blow moulding technology and multiple labelling options give this company the edge, and it's able to label 12,000 bottles per hour.
To meet the needs of consumers, AUSPACK 2017 will present new producion equipment and packaging strategies that can help the next round of beverage designs stand out on-shelf. Register free today.