Confectionery + Baking
Confectionery and baking are now largely influenced by the health and wellness trend; a demand for personalised products and a shift towards premiumisation.
Health and wellness minded consumers want smaller packaging for products such as protein bars and more information stating such attributes as â€śGMO-freeâ€ť, â€śsugar-freeâ€ť, and â€śprotein-enrichedâ€ť.
Stand-up, resealable pouches which offer greater 'shareability' and ease-of-use are also now in demand now.
Finally personalised, customised products are also driving these markets, and the processing and packaging sector is following the suit.
In summary, on-trend designs, bolder use of textures for chocolate and healthy techniques for baking are whatÂ consumers want! Register now and attend AUSPACK 2017 to find the latest equipment and solutions needed for your sweet success