News

AUSPACK exhibitors engage visitors with AR and robotics

Posted on January 23rd, 2017 in News

Immersive experiences will be a standout feature of this year’s show, with a number of exhibitors choosing this leading-edge technology to engage visitors on their stand.

Omniverse Foster, stand 27, the company behind the AR technology driving AUSPACK’s  promotional campaign, will be demonstrating advances made to its 3D immersive packaging technology which it introduced at AUSPACK 2015.

The company will showcase how it is taking AR to the next level of digital platforming, enhancing the technology’s ability to bring brands to life.

Heat and Control’s  Business Manager Packaging and Inspection Systems, Robert Marguccio, says augmented reality and virtual reality experiences are the ideal way for exhibitors to showcase equipment that is too large or too complex to bring onto a show stand.

“Augmented reality and virtual reality experiences are the ideal way for exhibitors to showcase equipment that is too large or too complex to bring onto a show stand.”

For example, Heat and Control’s Brisbane Test Kitchen and Product Testing Facility houses  breakthrough processing technology for the snacks market in the form of the Heat Wave Fryer.

As part of the Heat and Control AUSPACK 2017 stand 72, the company will have an augmented reality display of its Heat Wave Fryer, which will give visitors the opportunity to experience a fully interactive 3D animation of the high tech product.

Augmented reality will also feature strongly on ABB’s stand 502, with a live AR demonstration that will take visitors through a RobotStudio application.

RobotStudio is built on the ABB VirtualController, an exact copy of the real software that runs your robots in production. This allows very realistic simulations to be performed, using real robot programs and configuration files identical to those used on the shop floor.

A leading supplier of industrial robots, software and services that help its customers improve productivity, product quality and employee safety, ABB has installed more than 200,000 robots worldwide.

On ABB’s stand there will also be a live demonstration of ABB’s SafeMove2 fully integrated flexible software solution – enabling a closer human-robot collaboration across the entire range of ABB robots.