Keynote Presentation: NPD as an integral part of your corporate strategy
As customer and consumer behaviour changes, offering new products, adapting and diversifying has become a forced focus for organisations looking to create sustainable competitive advantage.
- What are the key steps required when establishing a new brand or product to market?
- How do you strategically position a new brand or product for long term success?
- How do you create compelling creativity that is timeless, adaptive and achieves ROI?