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Digital labels surge

Posted on October 24th, 2018 in News

The digital label sector around the world is booming. Compared to the label industry is a whole, which experiences roughly four to five per cent growth each year, digital labels are expanding by around nine to ten percent annually.

Market leader HP Indigo alone has seen close to 10 digital label presses installed in Australia and New Zealand over the past year, according to Mark Daws, general manager for labels and packaging at Currie Group, which distributes HP Indigo presses in Australia. Daws says converters are investing because don’t want to miss out on the huge market. “There’s a danger that if converters don’t get digital capacity they’ll be left behind. Converters should be looking at investing in digital, whether it’s a small desktop printer or a mainstream production device like HP Indigo,” he said.

Trevor Crowley, general manager for sales at Xeikon Australia and New Zealand (pictured above), believes that as a mature market that has shifted towards shorter runs, Australia offers plenty of opportunity for digital labels. “There’s a lot of demand for customisation and personalisation, there’s a lot of pressure on shorter lead times,” he said. “People want more product quicker to market, and digital platforms are the most effective way to do that – it allows people to react much more quickly to customer demand.”