SPEAKERS

Ben Culligan

Marketing Director ANZ - Treasury Wine Estate

Ben leads the marketing strategy and implementation for Treasury Wine Estates’ impressive portfolio of much-loved brands across Australia and New Zealand. He is responsible for the development and implementation of multi-faceted consumer marketing programs for some of the biggest names in wine including Wolf Blass, Squealing Pig, Seppelt and 19 Crimes. Ben has vast experience having worked in senior roles at Mars Petcare, L’oreal and Alliance Boots in the UK across a variety of marketing and commercial roles. He has a proven track record for developing effective brand strategies and coupled with strong commercial acumen and solid leadership skills making him a highly valued marketer.

SESSION

14.30 -15.00 | Tuesday, 26 March 2019

Bottling the next frontier of packaging innovation

How Treasury Wine Estates used technology to hack the wine aisle and re-write the rules of wine packaging.