Brooke Donnelly

CEO - Australian Packaging Covenant Organisation (APCO)

Brooke Donnelly has spent her career working in product stewardship, recycling and sustainability, spending her formative years managing her third-generation family business, specialising in the recycling of industrial packaging. In her current role of CEO at the Australian Packaging Covenant Organisation (APCO) Brooke develops and leads APCO’s strategic direction and vision. APCO enables businesses, government and industry to design and utilise more sustainable packaging throughout the supply chain to reduce the environmental impact on Australian communities. Brooke is also the co-founder of the Product Stewardship Cluster, a voluntary group working to accelerate Australia’s journey to a circular economy through product stewardship.


09.45 – 10.30 | Tuesday, 26 March 2019

Panel: What’s good for the planet is good for business – exploring the opportunities arising from the 2025 National Packaging Waste Target

The 2025 National Packaging Waste Target is presenting industry with one of the biggest challenges of our time. Recognising that in every challenge lies an opportunity, this session will focus on how the packaging and processing industry have the potential to be a leader on this issue, the implications and the importance of collaboration. We are delighted to have speaker, writer and comedian Craig Reucassel from ABC’s ‘War on Waste’ and ‘The Chaser’ chair an industry panel and Q & session that will ensure a lively discussion and thought-provoking debate.

11.00 – 11.45 | Tuesday, 26 March 2019

Towards the 2025 National Packaging Targets

Key to the success of achieving the 2025 National Packaging Targets will be the willingness of all stakeholders to develop a collective, consistent and proactive approach to information sharing and problem solving within the packaging ecosystem. The challenge ahead of us requires a complete transformation of the current system.Packaging waste is currently a poorly characterised waste stream in Australia and the materials from packaging – post-consumer glass, paper, metal and plastic – also have a very low rate of recovery for manufacturing new products, or for energy generation.Brooke Donnelly’s presentation will discuss the outcomes from a recently released material flows analysis that characterises the waste material flows through the Australian waste packaging system, from consumption through to reprocessing. The presentation will also cover a range of potential strategies across the value chain to improve recovery of packaging.

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