Director - qDesign Enterprises
Michael Grima is a packaging design specialist with 25 year’s industry experience. His employment career has taken in senior roles at leading brand owners (Kambrook and Mondelez International), packaging manufactures (Cryovac Sealedair) and design agencies (Outerspace Design).
His highlights include working on the worlds first Eco-Designed 360 degree cordless Kettle, setting up a successful offshore packaging manufacturing JV in Asia, creating and directing a dedicated Packaging Design division at a leading Industrial Design firm, commissioning the 3D printing & Industrial Design Centre at the Mondelez Food Innovation Centre & curating a Masters level Design Stream at Melb. Uni.
He currently runs his own Packaging design and Innovation firm – QDesign Enterprises – based in Melbourne. His team service predominantly FMCG brand owners from Insight conversion through Stage-Gate development right to Commercial Launch, with a strong emphasis on the “User experience” with their design solutions.
He also owns a second start-up – The Pack Collective – who provide Customer and User Experience solutions for Service based industries and is currently redesigning and “Humanising” the retail store experience for Australia’s largest health insurer – Medibank Australia.
Through his broad roles, he and his team have won over 40 design awards including Asia Star Packaging, Australian Packaging Design Awards, Good Design Awards, Powerhouse Museum selections and the prestigious WPO World Star Award. This included Australia’s inaugural World Star Award for the Golden Circle Juice Bottle in 2012 with eight more following since. Michael is very active in the Packaging industry.
He is the former National President of the Australian Institute of Packaging (AIP), sat as Judge & Senior judge for the PCA’s Australian Packaging Design Awards for 10 years and helped curate the Inaugural 2017 PIDA’s (Processing & Packaging Innovation and Design Awards) across both Australia and New Zealand. On the Education front Michael regularly attends global tradeshows such as Interpack, Tokyo Pack and Gulf Foods, has been an AIP half day trainer in “Design for Accessibility” and “Universal Design (UD) principles” and is both Course curator and Senior lecturer for the University of Melbourne’s Masters of Food and Packaging Innovation course – Design and innovation stream.
He is a regular speaker both locally & internationally on the topics of packaging design, consumer led design, innovation & design thinking, and a contributor to local and international trade publications.
Breaking the barriers in packaging design to move from a linear to a circular system
Michael will share the challenges FMCG brands have in moving from a single use packaging mindset to one which is embracing of recycled materials, encouraging re-use or adopting a circular economy mindset working to the Australian government 2025 goals. He will call upon the shift in language within the decision-making corridors and share case studies of how select global brands have worked in harmony to shift and educate consumers to the power and impact their choices have on the environment. Michael will refer to the paradigm shift, and tools needed to assist those in packaging to move closer to a circular model and refer to case studies – in and out of the packaging realm – that challenge your own business model to attain a circular ethos.