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Belinda Anderson

Belinda Anderson

Head of Marketing Own Brand, Coles

Belinda leads the marketing for the Coles Own Brand business. She has helped drive the transformation of Coles’ Own Brand offer through the development of many compelling and competitive brands across a brand architecture that is designed to meet the varied and changing needs of supermarket customers.  Belinda has over 25 years of marketing experience and is passionate about building authentic and valued brand engagement throughout the customer journey to strengthen brand equity and deliver commercial results.


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