As an Industry 4.0 and digitisation advocate, Jim has extensive knowledge in networking, RFID, identification products, object detection sensors, ultrasonic sensors, systems and training.  

Jim is focused on generating data from sensors and RFID, while analysing and automating the value that can be delivered from that data. 

He is especially interested in IO-link connectivity to help automate format changes.  

Jim has worked for Balluff since 1997, both in Australia and abroad.